How to Create a Podcast that Grows Your Business
December 28th, 2017 Tags: Dexter Montgomery, Pamela Montgomery, podcasting strategies
Posted in Podcasting Strategies, PodcastsPodcast: Play in new window | Download
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How to Create a Podcast that Grows Your Business
How to Create a Podcast that Grows Your Business
Are you a coach, author, speaker, or entrepreneur who seriously wants to create a podcast that grows your business? However, you do not know where to start. If so, you are in the right place. This episode of My Biz Dream Team: Opportunity Wednesday Training Series is about how to create a podcast that grows your business.
1. Create a high-quality podcast
When you look around, you quickly realize that there are not enough high-quality podcasts out there. But you can create a high-quality podcast that attracts the right audience and grow your business. It is all about how you brand yourself and the guests that you attract.
We have been podcasting for the past 18 months and have seen our audience and our business grow significantly. We have learned several lessons that we will be sharing with you over the next few weeks. You can also find information about creating a podcast that grows your business on these other blog posts: How You Can Make Podcasting Absolutely Enjoyable; How to Easily Start Your Own Awesome Podcast; How to Avoid Making an Amateur Podcasting Mistake; Podcasting Can Increase Your Visibility; Podcasting Strategies: Tips on making a Positive Impression.
2. Start with a plan
Before you create a podcast that grows your business, you must first develop a plan and strategy for your podcast. Think about the purpose of the podcast and the audience you want to attract. What will be your theme and focus? Then decide how you will brand your podcast to stand out from the more than 100,000 podcasts already on the air. Hosting a podcast provides you a wonderful opportunity to be viewed as an expert. However, you will not be recognized as an expert overnight. If you want to be successful, start with a plan and follow through.
3. Be willing to put in the work
Every week we host a live teleseminar program. Our focus is helping new entrepreneurs get visibility and grow their business. We record the program live and then turn it into a podcast. You can do the same thing. But, before you begin, ask yourself are you willing to put in the work. As best- selling author, Don Yaeger says, “There are no secrets to be being successful at podcasting, you simply need to be willing to the common things uncommonly well.”
We spend 4-5 hours a week, preparing for each 20-minute podcast. It is a commitment to our audience that keeps us going week after week.
Conclusion/Call to Action
If you want to create a podcast that grows your business, you must:
1. Create a high-quality podcast
2. Start with a plan
3. Be willing to put in the work
Over the next few weeks we will continue providing you tips on how to create a podcast that grows your business.
Click here for your free pdf download that accompanies this episode of My Biz Dream Team: Opportunity Wednesday Training Series – “Write, Speak, Broadcast!”
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
Pamela Montgomery
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!
Also published on Medium.
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