The Power of the Published Author: 3 Reasons to Write Your Book Now
January 17th, 2017 Tags: 
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The Power of the Published Author
The Power of the Published Author: 3 Reasons to Write Your Book Now
The power of being a published author cannot be underestimated. Dexter and I are the authors of 2 books. We understand how a published book propels your success.
Certainly, your presence on social media is a great representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers.
Each tool in your marketing toolkit has a job to do, but the one with the most power by far is your published book.
Your name on the cover of a tangible, hold-it-in-your-hands, printed-on-paper book is the one thing that can take your coaching, speaking, or consulting business from somewhat successful to rock star status.
This article discusses three reasons why you should write your book now.
1. As a Published Author, You Are an Instant Expert
Pay attention to the “experts” you see interviewed on morning news shows, talk shows, and on radio and podcasts. Notice anything?
They are almost always introduced as “The author of…”
There is a reason for that. Those who have the expertise to dig deep into a subject just so they can break it down in a way that others will understand clearly know their stuff. Books do not just skim the surface of a subject. They follow the rabbit trails and make new connections and explore unknown corners.
If you have written a book, you have almost certainly earned your “expert” status.
2. Authors are Committed and Driven
Not only are authors seen as the experts in their field, but they have proven themselves to be more committed than most. Think about the time and energy and frustration that comes from writing 150 or 200 or even 300 pages of content about the same subject. Not only that, but those pages must flow together in a logical order, make sense out of difficult to grasp concepts, and be engaging, too.
That is a tall order, and for those who pull it off, the kudos are well deserved. When your book is published, you deserve to walk a bit taller and to hold your head a bit straighter. But even if you do not, others will see you through new eyes, simply because you have written a book.
3. Books Offer a “Foot in the Door” When Nothing Else Will
When it comes to publicity—be it in the form of interviews, speaking engagements, JV invitations, or just more traffic to your website—you really cannot do better than a book.
Books open doors that no other content marketing tool can.
Having a published book gets you noticed by top-tier influencers in your niche.
You also become a memorable speaker when you have a published book.
I have also found that a book is better than a business card.
Also, self-published books even turn into traditional publishing contracts, and all the benefits that go along with it.
With all the advantages that come with having written a book, what is holding you back? No matter your niche, there is always room on the shelf for your unique insights. You owe it to your audience, and to your business to get that book published in now.
Conclusion/Call to Action
Now that you understand the power of being a published author, start brainstorming your book. For help in writing your book, check out our podcast on the how to quickly write a business book in 10 weeks.
Pamela Montgomery
2 Responses to “The Power of the Published Author: 3 Reasons to Write Your Book Now”
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