How to Use Public Speaking to Grow Your Business

September 25th, 2017 Tags: Dexter Montgomery, Pamela Montgomery, public speaking
Posted in Public Speaking

How to Use Public Speaking to Grow Your Business

How to Use Public Speaking to Grow Your Business

As an entrepreneur, public speaking is a key skill that you should master to grow your business. Nothing showcases your leadership and expertise like standing in front of the room to deliver a presentation. When you are standing in front of your ideal audience, your knowledge, wisdom, and friendliness shine through. You gain credibility and have the opportunity to develop a trusting relationship. I just love sharing with entrepreneurs the tips and techniques that I have learned and developed over more than 40 years of public speaking experience. Today, I will share with you a 3-step methodology that will show you how to public speaking to grow your business.

Whether you are speaking to two people or a crowd of 2000, your ability to speak in public can connect you to an audience in a way that a telephone conversation does not. You can quickly grow relationships and become a trusted resource for the people who attend your presentation.  For more detailed information on this topic see, How to Attract New Clients Through Speaking and Writing.

I know about the power of public speaking. I have used public speaking throughout my professional and business career to advance my goals and grow my business.

There is nothing more immediate and impactful as arguing for a client’s life before judges. My words had an impact on a person’s freedom. Perhaps you want to try talking to recruits about joining the Army. I have done that and more!

However, the anxiety associated with public speaking often causes entrepreneurs not to engage in it. Like most skills, you can master it. With enough practice and experience you can overcome your fear of public speaking and learn to use public speaking to grow your business.

1. What is Your Goal with the Presentation?

After years of representing clients and agencies, I have learned that the key factor in any presentation is getting clear on your message.  Once you know what you want to achieve, then you can craft a presentation to meet that goal.  Do you want them to follow-up with you later? Do you want their email address today? You need to be very clear in your mind, what you want to achieve. If you do not get clear about the results, you may not get there. As Stephen Covey stated in the 7 Habits of Effective People: Begin with the End in Mind.

2. What is the problem that you are solving for your audience?

Make the audience the focus of any presentation. Be sure that you understand them. Talk to the organizer to gain insight into who they are. In addition to addressing the major issue that is the topic of your presentation, also address the key issues that they are thinking about, but not vocalizing. Demonstrate that you understand them and their issues. Those first 30 seconds are key to audience engagement. Make sure that you start your presentation with a hook, that shows them immediately that you understand them. Remember, the presentation is about the audience. It is not about you!

3. Why should they use your solution?

Throughout your presentation, you are fashioning a narrative about who you are and why they should use your solution for their problem.  The stories and anecdotes that you share with the audience make the solution and the presentation uniquely yours. Be persuasive! Set forth the best case why you have the answer to their problem.

Conclusion/Call to Action

By strategically crafting a presentation that (1) focuses on the audience; (2) addresses their problems; and (3) offers a compelling solution of the problem, you are on your way to using public speaking to grow your business.

Remember to ask yourself the following three questions as you prepare your presentation that will to position you as a leader and expert:

1. What is the goal of your presentation?
2. What is the problem that you are solving?
3. Why should they use your solution?

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Podcasting Power Playbook.  Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

Also published on Medium.