How to Use Your Leadership Skills to Build Your Brand

October 9th, 2017 Tags: Dexter Montgomery, leadership, Pamela Montgomery
Posted in How Authenticity Builds Your Brand

Use Your Leadership Skills to Build Your Brand

How to Use Your Leadership Skills to Build Your Brand

As a speaker, entrepreneur, or author it is essential that you use your leadership skills to build your brand. In the “ABC’s of Branding,” I stated “Branding is an essential component of your business strategy. Being branded separates you from all the others in your area of expertise.” Your leadership in your community, both online and offline is a strategic way to brand yourself. Remember, you are the brand. Everything that you do reflects on your business. Therefore, it is important that you use your leadership skills to build your brand.
How are you using your leadership skills to build your brand and help your community?

1. Volunteer to Serve in Your Local Community

One way to use your leadership skills to build your brand, is to volunteer to serve in your local community. As you build your business, it is important to develop an attitude of caring, sharing, and love. One way to demonstrate that attitude of caring, sharing and love is to volunteer in your local community. As you give of your time and attention to others, they will grow to know and trust you.

I serve as the Chair of a foundation dedicated to help youth and their families with educational and social development issues. In addition, I serve on the local zoning board. I also love to participate in the projects sponsored by the Woodbridge Rotary Club. We prepare meals for families starving from famine, provide scholarships and gifts for the young people at the local Girls and Boys Club, and support numerous veteran organizations. This year we are also recognizing teachers, firemen, and police officers who contribute so much to our community. I am known for my community and civic engagement.

Remember that your reputation in your community is key to developing a valuable brand. You want to build a brand based on your achievement, your unique benefits, and your client-focused strategies.

2. Volunteer to Speak in Your Local Community

Another way to use your leadership skills to build your brand, is to volunteer to speak in the local community. Public speaking is a key leadership skill. Nothing says that you are a leader like standing in front of the room making a presentation.

You can volunteer to give presentations at the library or a community center. Perhaps the Chamber of Commerce or local business groups needs speakers. You should always be prepared to give a brief speech on your signature topic in case you are asked to substitute at the last minute. Your ability to effectively communicate in public is a key leadership skill. By volunteering to speak for local community groups, you are increasing your visibility and using a key skill for to make a positive impact.

3. The Benefits When You Use Your Leadership Skills to Build Your Brand

When you use your leadership skills to build your brand both you and the community benefit. Your community receives the benefits of your time, skills, and expertise. In turn, you will

a. Increase your public presence
b. Become known for your specialty
c. Be viewed as their local expert in my field
d. Make valuable network connections
e. Build your reputation
f. Increase your self-confidence

View your community involvement as an opportunity to learn and grow. It is also a time to listen to the concerns and needs of your neighbors. Through voluntary participation in community events you share your leadership skills for worthwhile causes.

You do not want to become one-dimensional, by focusing only your business. You want to benefit the community by using your skills to lead community organizations.

Conclusion/Call to Action

I encourage you to join me in this endeavor to use your leadership skills to build your brand. Will you commit to positive leadership to making the world a better place?

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

Pamela Montgomery

Also published on Medium.