Writing a Book: 5 Reasons Why Every Coach, Speaker, and Consultant Needs to Write a Book
January 13th, 2017 Tags: Dexter Montgomery, Pamela Montgomery
Posted in How to Build Your Authority Status, How to Write a Book, PodcastsPodcast: Play in new window | Download
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Dexter Montgomery
Writing a Book: 5 Reasons Every Coach, Speaker, and Consultant Needs to Write a Book
Writing a book is a dream for many people. It has never been easier to write and publish your own book. Many of you have told us that you are interested in writing a book, but you did not know exactly what to do. Some of you have started to take notes. Then you may have set them aside and now you cannot find them. Or may have become so confused by the process that you did not get started.
To help you write your book this year, our latest podcast episode is all about this topic. In this episode of My Biz Dream Team: Opportunity Wednesday Training Series we share with you three easy steps that you can take to start your book writing brainstorming process. Dexter and I have written and published two books. We understand how valuable having a book is for your business.
If you have not thought about writing a book, here are 5 reasons why every coach, speaker, and entrepreneur needs to write a book.
Are you struggling to bring in new clients or find speaking opportunities? Not sure what to do next in your marketing plan? There is one simple answer you probably may not have not considered:
Write a book.
It is true. This one thing—especially if it is an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You will experience a whole new world of opportunities simply by having your name on the cover of a book.
Authority
Imagine you are at a conference or local networking group and you meet two coaches who both specialize in business branding—something you know you need help with.
One coach says all the right things. She has been in business for years and worked with some top-notch business owners. She has great ideas for how she can help you solidify your branding.
The other has a similar history and story, with one additional bonus: she has just handed you a copy of her latest book. It is a professionally printed, substantial publication that practically exudes confidence.
Which coach do you think shows more authority in her field? The one with the book, of course. There really is nothing better when it comes to establishing your authority in any niche than having a book with your name on it.
Dexter and Pamela Montgomery
Expertise
So why does a book speak so highly of you and establish your authority so well? Because it gives you a platform to show off your expertise. It is like being invited to present on any topic you choose on the world’s largest stage.
Not only that, but your readers are a captive audience. They are listening—in that moment—only to you. That is a powerful position to be in, and one that gives you an opportunity to really show off your stuff.
Market Reach
No matter how many readers Google sends your way, no matter how much traffic your YouTube channel receives, nothing will ever compare to the number of potential readers Amazon and other online booksellers can bring your way.
Positioned correctly, your book can reach millions of new readers, and thousands of potential clients. Combine that with the expertise and authority we know comes with being a published author, and that is a recipe for success that cannot be beat.
Better Than a Business Card
If you have ever been to a conference, you’ve no doubt collected a stack of business cards. You get home and toss them in a drawer, and six months later you throw them out, without ever having contacted the people who gave them to you.
But if one of those people handed you a book instead, what happened? You have likely read it (or at least leafed through it). You almost certainly did not throw it away. And you remember it—and the person who wrote it.
Press Opportunities
Turn on your television to any interview show, browse through Forbes, or listen to any popular podcast, and you will quickly see that most of the guest speakers and interviewees have written a book.
The fact is, interview shows depend on interesting, insightful guests to keep their audiences listening, and there is no better applicant than an author. Writing a book will open many, many opportunities for appearances that you may never have without your name on that cover.
Do you have to write a book to be successful? No. But there is no denying the fact that a published author will find she has a much easier time growing her business than the coach or speaker, who keeps putting it off until later.
Conclusion/Call to Action
Are you ready to start writing your book? Remember the following 5 reasons to start writing your book today:
1. Authority
2. Expertise
3. Market Reach
4. Better than a Business Card
5. Press Opportunities
Check out the other podcasts in the Book Writing Strategies Series:
Brainstorming Your Book: 6 Steps Not to Skip
How to Brainstorm Your Non-fiction Book in 10 Easy Steps
Join us on Wednesday at 6:30p.m. (EST). Dial in #: 712-775-7035 Participant code: 930599
I am Pamela Montgomery, attorney, author, online business strategist, and speaker, providing you result-oriented strategies to help you to achieve uncommon results in your business and in your life!
Pamela Montgomery
Also published on Medium.
2 Responses to “Writing a Book: 5 Reasons Why Every Coach, Speaker, and Consultant Needs to Write a Book”
[…] With all the advantages that come with having written a book, what is holding you back? No matter your niche, there is always room on the shelf for your unique insights. You owe it to your audience, and to your business to get that book published in 2017. […]
[…] your book continues today. Our recent posts and podcasts have emphasized the importance of writing a book. This episode of My Biz Dream Team: Opportunity […]