How to Use Your Leadership Skills to Build Your Brand
Use Your Leadership Skills to Build Your Brand
How to Use Your Leadership Skills to Build Your Brand
As a speaker, entrepreneur, or author it is essential that you use your leadership skills to build your brand. In the “ABC’s of Branding,” I stated “Branding is an essential component of your business strategy. Being branded separates you from all the others in your area of expertise.” Your leadership in your community, both online and offline is a strategic way to brand yourself. Remember, you are the brand. Everything that you do reflects on your business. Therefore, it is important that you use your leadership skills to build your brand.
How are you using your leadership skills to build your brand and help your community?
1. Volunteer to Serve in Your Local Community
One way to use your leadership skills to build your brand, is to volunteer to serve in your local community. As you build your business, it is important to develop an attitude of caring, sharing, and love. One way to demonstrate that attitude of caring, sharing and love is to volunteer in your local community. As you give of your time and attention to others, they will grow to know and trust you.
I serve as the Chair of a foundation dedicated to help youth and their families with educational and social development issues. In addition, I serve on the local zoning board. I also love to participate in the projects sponsored by the Woodbridge Rotary Club. We prepare meals for families starving from famine, provide scholarships and gifts for the young people at the local Girls and Boys Club, and support numerous veteran organizations. This year we are also recognizing teachers, firemen, and police officers who contribute so much to our community. I am known for my community and civic engagement.
Remember that your reputation in your community is key to developing a valuable brand. You want to build a brand based on your achievement, your unique benefits, and your client-focused strategies.
2. Volunteer to Speak in Your Local Community
Another way to use your leadership skills to build your brand, is to volunteer to speak in the local community. Public speaking is a key leadership skill. Nothing says that you are a leader like standing in front of the room making a presentation.
You can volunteer to give presentations at the library or a community center. Perhaps the Chamber of Commerce or local business groups needs speakers. You should always be prepared to give a brief speech on your signature topic in case you are asked to substitute at the last minute. Your ability to effectively communicate in public is a key leadership skill. By volunteering to speak for local community groups, you are increasing your visibility and using a key skill for to make a positive impact.
3. The Benefits When You Use Your Leadership Skills to Build Your Brand
When you use your leadership skills to build your brand both you and the community benefit. Your community receives the benefits of your time, skills, and expertise. In turn, you will
a. Increase your public presence
b. Become known for your specialty
c. Be viewed as their local expert in my field
d. Make valuable network connections
e. Build your reputation
f. Increase your self-confidence
View your community involvement as an opportunity to learn and grow. It is also a time to listen to the concerns and needs of your neighbors. Through voluntary participation in community events you share your leadership skills for worthwhile causes.
You do not want to become one-dimensional, by focusing only your business. You want to benefit the community by using your skills to lead community organizations.
Conclusion/Call to Action
I encourage you to join me in this endeavor to use your leadership skills to build your brand. Will you commit to positive leadership to making the world a better place?
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!
Pamela Montgomery
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How to Showcase Your Fabulous and Authentic Voice
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Showcase Your Fabulous and Authentic Voice
How to Showcase Your Fabulous and Authentic Voice
This week’s episode of My Biz Dream Team: Opportunity Wednesday Training Series is all about how to showcase your fabulous and authentic voice. In this episode, we discuss the importance of sharing your expertise in a manner that builds trust and loyalty. As you share your expertise, you build your authority status and become a trusted advisor.
Henry David Thoreau wrote, “Most men lead lives of quiet desperation and go to the grave with the song still in them.” The “song” is not music. Instead, it is your unexpressed authentic self, waiting to come out. Perhaps it is fear of rejection or fear of success that keeps you from sharing with the world your wisdom and expertise. Or it could be a lack of confidence. Whatever is holding you back, can emerge as you become an entrepreneur.
In a Huffington Post article, Dennis Merritt Jones wrote, “Finding your authentic voice is for naught unless you are willing to use it.” Once you begin to use your authentic voice, magic starts to occur in your life.
Are you ready to use and showcase your fabulous authentic voice?
In this episode, we discuss 5 steps that showcase your fabulous and authentic voice. They are:
1. Write Blog Posts
One of the best ways to showcase your voice is to write blog posts that present top quality information using your unique perspective.
2. Publish a Book
Publishing a book is a fantastic way to establish your authority status and share your voice. Nothing opens more doors for other opportunities like a book.
3. Hold Live Events
Holding live events such as webinars or teleseminars that provide value-laden information to people who want to learn from you is a great way to connect with your audience.
4. Produce a Podcast
An audio podcast allows you to express yourself orally. You may find it easier to express your ideas orally than in writing. To find out how you can produce your own impactful podcast series, check out our Special Report and Training Guide: The Podcasting Power Playbook. Be sure to subscribe to our podcast series: My Biz Dream Team: Opportunity Wednesday Training Series where we share powerful strategies to help you build a business of significance and achieve uncommon results.
5. Create Information Products
Another great way to connect with your audience is to create information products that allow your audience to learn more in-depth information from you. You may want to create an information product online that uses a membership site to deliver written, video, or audio content.
Conclusion/Call to Action
There are many ways to showcase your fabulous authentic voice as you allow it to emerge. You can use your voice to impact the world as you (1) write blog posts; (2) publish a book; (3) hold live events; (4) produce a podcast; and (5) create an information product. These opportunities and others help you become a recognized authority and showcase your authentic voice.
Pamela Montgomery
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker who helps you create the life of your dreams as you achieve uncommon results in your business and in your life!
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Social Media “ABCs” for the New Entrepreneur
Social Media
Social Media “ABCs” for the New Entrepreneur
Standing out on social media is essential to getting known and building your brand. More “fans,” “followers,” and “likes” can translate into more customers for your business. As a new entrepreneur you want to know the rules of engagement for social media. Although the various platforms are different, just knowing the “ABCs” of social media will provide you with an advantage.
A. Automation
Avoid too much automation. Identify what should be done personally by you. Then you can automate the rest.
Remember that your potential clients want to get to know you. Don't be afraid to let people know your passion for your area of expertise. Spend some time interacting with them personally and authentically. Remember there are others competing in your specialty. But there is only one you. You can learn more about being authentic with your customers in this recent podcast: Be Authentic to Increase Your Authority Status
B. Branding
Your branding should be consistent across the various social media platforms.
Remember that your brand embodies the quality, character, and promises of your business. Your photo, logo, videos, audio, and written words project your image. It is important that you reflect a consistent image. The image must be professional and authentic. The consistency in branding helps build trust. You can read more about the importance of branding in this recent post: Branding: The “ABCs” of Branding.
C. Customer Care
Once you open social media accounts for your business, there may be times when you are asked to provide some customer care.
Remember that if you focus on putting customers first, you will be able to direct the customer to the appropriate place for support. Or you can handle the situation yourself in a way that reflects your commitment to your customers. When you do this in front of others, you have the potential to win over even more customers. You can find out more about the importance of focusing on customer care in this recent post: Branding: The “ABCs” of Branding.
Closing Thoughts
Standing out on social media is an important part of building your brand. You can leverage social media to help you build your authority. Using these “ABCs” in your business will help you meet your content marketing goals as you build your brand and your authority.
By following these “ABCs” of social media you are on your way to establishing a distinctive and sustainable brand. You can work with us to help develop your branding strategy in “The Strategic Pathway to Success Program.” Let us help you make your brand powerful and stand out in the crowd.
Leave a comment below on how you use social media to grow your business.
Podcast: Be Authentic to Increase Your Authority Status Episode 8:2
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Be Authentic: Don't Be A Fake
Be Authentic: Increase Your Authority Status
The word “authentic” is defined in the dictionary as meaning,” worthy of trust, reliance, or belief.” As an entrepreneur you want be seen as worthy of trust, reliance, or belief. Otherwise, potential clients, customers, or partners will likely not want to work with you. You want to be real. You want to be humble. In this podcast we explain why it is so important to be authentic as you build your authority status. We also give you several tips on how to be authentic and transparent.
Different Types of Authority Figures
There are generally two types of authority figures. The first type may hit it big for a while. They tend to being shooting stars. They have 15 minutes of fame and then it is all over. You never hear from them again.
Then there are other type of authority figures who build their authority status over time. They retain that status over the long term. This type of authority figure is well-respected within their industry. As you build your business you want to be the second type of authority figure. You want longevity. One of the key ways to build longevity, is to be authentic. That means being 100% yourself. You present a consistent face the world.
Be Authentic and Transparent with Potential Clients and Partners
Being authentic means that you connect with your potential clients and partners in a way that is truthful and honest. When you are pretending or being fake, other people can pick up on your awkwardness and discomfort. It is often difficult to maintain a fake persona for too long. Then when people find out how you really are, you quickly lose credibility. All of the goodwill and authority that you have built is gone.
Being transparent means that you are honest about who you are and what you know. If you do not know the answer to a question, then admit it. Don't pretend to have knowledge that you don't. My experience after giving hundreds of speeches, presentations, and court room arguments, is that is best to admit it when you don't know the answer. You have more credibility with the audience. Let them know that you will find the answer for them. Then follow-up.
By being authentic and transparent, you are able to brand your personality. You can embrace what is truly unique about yourself. You can offer your client what no one else can. Don't be a clone or an imitator of what everyone else is doing. There are more benefits and opportunities when you share your real self with your potential clients.
As you present your authentic self to the world, you build your credibility and authority. You increase your status as a recognized expert.
Let us know about your experiences when you have not been truly authentic. What were the consequences?
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