Archive for the ‘internet marketing’ Category

Announcing: Three Insider Secrets to Content Repurposing for Entrepreneurs

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Content Repurposing for Entrepreneurs

The Three Insider Secrets to Content Repurposing for Entrepreneurs

If you have been in business for more than a few months, then you have content that you can repurpose. Look at the blog posts that you have already written. Also consider the emails that you have sent and your social media posts. The content that you have already created, plus the done-for-you content that you have bought can be repurposed for the benefit of your community. In today's episode of My Biz Dream Team: Opportunity Wednesday Training Series I will share with three of my insider secrets for content repurposing for entrepreneurs.

1. Find and Evaluate Your Available Content

This morning I spent about an hour searching for content on the topic of writing a non-fiction book. I had much more than I realized. There were several blog posts, emails, social media posts, and a few videos. I organized it into a folder and will come back to it later.

Now it is time for you to do the same thing. Go through your computer files, emails, videos, social media posts, images you have the right to use, and private label rights materials to see what is available. You may find more than you thought.

Then evaluate this material against the needs of your ideal client. How can this material help your ideal client deal with the pain she is feeling? How does your ideal client like to receive information? Remember, all your content must be focused on addressing the needs of your ideal client.

2. Change the Format of Your Content

Often when I talk to my clients about content repurposing for entrepreneurs, they immediately think about rewriting material. But I stop them and ask them to instead think about using the same content in a different format.

For example, you could take a blog post and turn it into a video. Or you could take that blog post and turn it into a e-course that you share with your mailing list. Perhaps you can take an email and turn it into a blog post. That is one of my favorite strategies.

Sometimes we send some of our best information to the people on our email lists. We should also consider sharing that information with the audience that reads our blogs. Think about the ways you can systematically begin to change a piece of content into another format that may better meet the needs of your ideal client.

For more information on creating your content strategy check out this blog post: Content Strategy-Your Goals and Plans

Content Repurposing for Entrepreneurs

3. Use Your Content for Multiple Purposes

As I was looking through my pieces of content on writing a non-fiction book this morning, I came across a checklist that I had working on but had not finished. My original idea for the checklist was to send it to my email list. It occurred to me that the checklist could also be used as a blog post, a resource for my affiliates, and perhaps a bonus for one of my paid courses. I need to finish it. Then I can use the checklist for multiple purposes. I call this content repurposing on steroids!

Perhaps you are like me and have content that was originally intended for one purpose. But with strategic creativity, you can use the content for multiple purposes. Perhaps a video that you created can be part of a paid course, or a webinar, or a bonus to one of your products.
Remember to consider how your ideal client likes to learn. A visual learner may like images and graphics. An auditory learner may like to listen to podcasts and audio files. A kinesthetic learner may like step-by-step guides. A linguistic learner may like to read text. A transcript of a podcast may appeal to them. Check out the engagement for each piece of content that you share. The data will tell you which content speaks best to your ideal client.

Conclusion

Remember, my three insider secrets to content repurposing for entrepreneurs are to:

1. find and evaluate your available content
2. change the format of the content
3. use content for multiple purposes

By following my three insider secrets of content repurposing for entrepreneurs you are well on the path to repurposing content for the benefit of your community. So, do not worry if you cannot think of something new to create. Begin to be creative with content that you already have. You may be pleasantly surprised by how you can change the format of the content so that it can be of even more value to your ideal client. Additionally, you can also use the same piece for content for multiple purposes. I would love to hear from you about how you are repurposing your content!

At My Biz Dream Team, we show you how to develop an internet lifestyle business that can help you reach your money goals.

Check out The Podcasting Power Playbook, to help you increase your visibility, credibility, and authority status. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

Pamela Montgomery

I am Pamela Montgomery, author, online marketing strategist, speaker, and attorney, providing you results-oriented strategies that help you achieve uncommon results in your business and in your life!

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Marketing Your New Business: 3 Proven Strategies to Achieve Successful Results

Marketing Your New Business

Marketing Your New Business: 3 Proven Strategies to Achieve Successful Results

Marketing your new business is essential for your business success. The world is filled with great ideas and broke business owners with fabulous products but no sales.

The fact is, ideas are not what drives most business success. Marketing does. Therefore, before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with these 3 marketing strategies to achieve successful results.

1. Free Webinars/Teleseminars

Marketing your new business through free training is one of the best sources of new clients. You can conduct your training as a webinar or teleseminar. No matter what your niche, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you will be able to use to market to them later) and an hour of their time.

Not only that, but webinars/teleseminars are a fantastic way for those potential customers to get to know you better. Remember, the better they know you, the more likely they are to buy.

At My Biz Dream Team, we have a weekly teleseminar training series that attracts our ideal clients. We repurpose those free training programs into podcasts. You can join us on Wednesday, at 6:30 p.m. (Eastern) as we discuss topics that will help you to grow your business.

My Biz Dream Team: Opportunity Wednesday Training Series

Dial in #: 712-775-7035

Participant code: 930599

2. Content Marketing

Not comfortable hosting a webinar/teleseminar? Hit the keyboard and start sharing your thoughts and ideas via your blog, e-books, guest articles, and other written content. For internet marketers, this gives readers a taste of what they can expect from your product. If you sell physical products, it provides the perfect opportunity to share usage tips and other important information with your buyers. For more on content marketing read our recent article on creating a content marketing strategy. You also want to listen to this podcast on content marketing also.

Of course, there is another important key benefit to content marketing: search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results. It also helps to bring more potential buyers to your website.

3. Paid Advertising

Facebook, YouTube, Twitter, Google and plenty of other sites all offer paid placement, and with today’s powerful analytics tools, it is easy to create ads and drive traffic inexpensively. Consider starting with Facebook, since the cost is low and it is easy to target your ads to your ideal client. Once you have perfected your sales funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords.

Conclusion/Call to Action

Remember that marketing your new business is essential for success. These 3 marketing strategies will help you get new potential clients, who will have the opportunity to get to know, trust, and like you.

· Webinars/Teleseminars

· Content Marketing

· Paid Advertising

Do not limit yourself to these three marketing methods though. There are dozens of others you can try, including affiliate programs, JV partnerships, automated funnels, and direct mail campaigns. The key is to keep testing and tweaking to make the most of every marketing effort, so that your business continues to grow and achieve the results that you desire.

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your personal and money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

Pamela Montgomery, Online Marketing Strategist

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!

Leave us a comment below to let us know about the different content marketing strategies that you use.

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Marketing: 3 Steps for Greater Visibility

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Marketing to Get Attention

Marketing: Are You Hiding in Plain Sight?

In this episode of My Biz Dream Team: Opportunity Wednesday Training Series we discuss three marketing tips that will increase your visibility. These three steps will keep you from hiding in plain sight. We discuss in detail during this podcast why you need to (1) start a blog and blog regularly; (2) start a podcast series; and (3) learn the basics of social media marketing.

We understand that right now you feel distraught. You just can't seem to figure out how to get started. There is so much information. None of it, however, is in a form that is easy to understand and execute. This podcast is different. We take you step-by-step through the three basic strategies to get you started with your online business.

Step 1: You need a blog

It is our experience and others in this business that you need to start with a blog. This blog is your home on the internet. This is where your audience will find all the valuable information that you have to offer. You are concerned because the blog is public and free. You may wonder about giving away your content. You must remember that no one will buy from you unless you show them you have something of value. Your prospective client wants to first know that you can solve their problem. Your blog is your opportunity to show your audience that you are a problem solver. Your blog is the first step towards greater visibility. A great book on the strategic value of a blog is Book Blog Broadcast: The Trifecta of Entrepreneurial Success, by Connie Ragen Green.

Step 2: You need a podcast

In addition to your blog, you will need to start a podcast that is on ITunes. Your prospective client will be searching for relevant information to address an issue. Sometimes people prefer to listen to a short podcast episode. They find it preferable to reading a blog post. the combination of a blog post and a podcast increases your visibility two-fold. We have prepared a Special Report and Training Guide: The Podcasting Power Playbook that will give you invaluable advice on staring your own podcast series.

Step 3: Learn the “ABCs” of Social Media

The third step for increasing your visibility is to market your podcast and blog posts on social media. Facebook, Twitter, LinkedIn, YouTube are all valuable outlets that allow your prospective clients to find your information. In a recent blog post, we discussed the ABCs of social media for the new entrepreneur. Remember, that they don't know you. Your prospective clients will find you through your content. Actively participating on the various social media platforms is your third step towards greater visibility.

We would love to hear from you about the strategies we have outlined here. Please leave us a comment.

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3 Tips for Writing Better Blog Posts

Would it help you, if you had three tips for writing better blog posts? I have decided to tackle this issue after reading so many blog posts that disappoint me!

Have you ever started reading a blog post and had to stop half way through? I know that I have. Blog posts sometimes suffer from 1) misspelled words, 2) blatant selling, or 3) lack of organization. If it is a really bad blog post it has all three problems.

When these problems occur your personal branding and professionalism suffer. So, let's talk about how to address these problems in blog posts. When you solve these problems with your writing you will get more readers.

So, today I am writing about three common problems with blog posts and provide three tips for writing better blog posts.

I. Misspelled Words

Misspelled words in blog posts are a real pet peeve for me. I must confess that I have been known to misspell a few words myself. Oops, just had to correct a misspelled word!

My concern is about blog posts where there are 5 misspelled word in a 5 sentence paragraph. Please do your readers a service by using spell check. This kind of error could have been caught by simply proof reading your article before publishing.

Remember to check your spelling. That is the first tip for writing better blog posts.

II. Blatant Selling

Blog posts that blatantly sell products or services are another turnoff for me. If they bother me, it probably bothers your readers also. I understand that you are in business to sell. But those of us that take time to read for information want you to at least try to share something helpful.

So, please leave the blatant selling to your sales copy. Let your blog posts be places of problem solving.

III. Lack of Organization

Blog posts that lack an organizing principle are confusing to read. Some posts are just a huge blob of print. These types of posts do not use 1) headings; 2) paragraphs; or 3) bullet points. It is very difficult to follow the narrative of the posts without some basic cues about the topic.

Master blogger and bestselling author Michael Hyatt in “Platform: Get Noticed in a Noisy World” also discusses the need for clear cues in your writing as you move from one topic to the next.

Conclusion/Call to Action

If you want to increase the number of people reading your blog, then follow these three tips for writing better blog posts.

Hopefully your blog will not suffer from the following problems:

Misspelled words
Blatant selling
Lack of organization

When a post contains two or three of these problems it is often impossible to read.

To address these issues, remember to:

Use spell check and proof read
Save the selling for your sales page
Remember to provide visual cues in your posts such as paragraphs, heading, and bullet points

In the digital age, all of your content is always available. It hurts your personal branding to produce sloppy work.

Let us hear from about your pet peeves in this era of digital marketing.

At My Biz Dream Team, we show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, providing results-oriented solutions that help you achieve uncommon results in your business and in your life!

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How to Shamelessly Promote Your Message

Promote Your Message!

How to Shamelessly Promote Your Message

Are you thinking about how to promote your unique message and capabilities? If you are not, the people who need and would benefit from your help probably will not find you. As entrepreneurs, speakers, authors, or small business owners we must be intentional about promoting ourselves. Otherwise, we are invisible and ineffective! Certainly you don't want that. Today, we will share with you three powerful strategies to shamelessly promote your message.

I. Consistently Create and Share Valuable Content

One of the best ways to promote your unique message and capabilities is to consistently create and share for your content. You noticed we said create and share your content. Simply publishing valuable content is not sufficient. You need to promote your content. Go where your potential clients are located. Are your potential clients on Facebook, Twitter, LinkedIn? If so, make sure that your content is seen on those platforms. Are you an active participant in industry groups and forums? Are you participating in the conversations about the key issues in you niche? Let people know who you are. Shamelessly promote yourself! This is not the time to be shy.

II. Produce an Impactful Podcast Series

Another great way to promote your message is to produce a podcast series. Podcasting is a great way to increase your visibility. A podcast is a great way to promote your valuable message to those who may prefer to learn through listening. A podcast allows you to 1) deepen your relationship your clients; and 2) establish a relationship with new contacts. By hearing your voice and intonations you make a closer connection with your audience. Producing a podcast also let's you stand out from the crowd in your niche. You demonstrate your commitment to your audience by trying to connect with them through a different medium. Again, let people know what you have to offer that will make them better off! To find out how to produce an impactful podcast series, grab our Special Report and Training Guide: The Podcasting Power Playbook.

III. Write a Substantive Book

Another great way to promote your unique and powerful message is to write a substantive book. Your book should clearly, concisely, and consistently demonstrate your expertise. Share powerful and meaningful strategies that set you apart from others in your niche! Writing a book enhances your visibility, authority, and credibility. Writing a book enhances your status as an expert in your niche. You will be the authority for that topic! It is always a great way to promote your business, when you are introduced as an author! In your book, you can shamelessly, and relentlessly promote yourself, your product, your message. Join us in “The My Biz Dream Team Book Writing Challenge.” You can be a published author in 30-60 days. Let us show you how!

Bonus!! The first 10 people to signup for “The My Biz Dream Team Book Writing Challenge” will receive a free 20 minute consultation to discuss your plans for your book.

IV. Conclusion

As an entrepreneur, speaker, author, or small business owner you must be intentional in promoting your message. If you are not consistently engaged in promotion, your unique and powerful message is lost. Your audience will not find you. You will be invisible. This article presents three powerful strategies to shamelessly promote your powerful message to potential clients: 1) create and share valuable content; 2) produce an impactful podcast series; and 3) write a substantive book.

Let us know how you are using these strategies to promote your business. Leave a comment below. We would love to hear from you.

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Take the Mystery Out of WordPress Plugins!

Let's Take the Mystery Out of WordPress Plugins!

Take the Mystery Out of WordPress Plugins!

Does the idea of adding plugins to your website scare you? Are you sure which ones to add? Do you even know what plugins are and what they do?

Plugins add functionality to enhance your website. Among other things they can (1) help you reduce spam comments, (2) protect your affiliate links, and (3) provide you data to analyze the effectiveness of your content marketing.

Our Recommendations For Plugins!

I encourage you to get your website up and running if you have not done that yet. I recommend a WordPress site. You will also need to add a few WP Plugins to enhance the functionality of your site. A great training product on WP Plugins is written by two entrepreneurs who have lots of experience and provide great advice, Adrienne Dupree and Connie Ragen Green. I have used this product and taken their advice. When you buy Adrienne's and Connie product by Friday, June 17, I will give you as a bonus, a 20 minute consultation with me. That's a $200 Bonus. So move fast to get Top WP Plugins for Business.

This Course Is Now Available At An Introductory Price Of Only $10!

They will be raising this price fairly soon as they add more training and information, but wanted to give you the opportunity to get started now to start leveraging your WordPress sites as you build your business online. And, best of all, you’ll be included in all future updates without having to invest another penny!

Our Recommendations to Jumpstart Your Success Mindset

The NBA championships are in full gear! Will Cleveland continue its comeback after being down 3-1? We will all see tomorrow night. Well, they are all professionals and giving it their all to be successful.

As entrepreneurs you have to reassess from time to time to decide whether we are giving it our all.

You can jumpstart your success by reading books that help you develop the proper mindset. I highly recommend that you read Darren Hardy’s “The Compound Effect: Jumpstart Your Income, Your Life, Your Success.” Hardy’s premise is that by making seemingly small changes you can have a huge impact on your income, life, and success. It is an empowering message that I encourage you to read and to make a part of your life.

Creating Valuable Content: 3 Steps to Increase the Benefits to Your Clients

Creating Valuable Content, Not Spam!

Creating Valuable Content: 3 Steps to Increase the Benefits to Your Clients

Creating valuable content is essential to your success. Content marketing can be quite lonely if nobody reads what you write! Are you the only one reading your blog posts and your email messages. Well, it may be time to change your strategy. You may need to get to know your audience better. What problems can you solve for them? Creating valuable content and products that provide those solutions in a unique way that is your style will earn you a greater audience. You have to provide your audience with content that is easy to understand and valuable, but uniquely yours! Remember that value is always from the point of view of your audience and clients.

I. Content Should Be Easy to Understand

Whether your content is a blog post, information product, or podcast it should be easy to understand. If your product is in writing, it should also be easy to read. A few key ways of making your writing easy to read and understand are to:

Use one main theme per content piece
Use subheadings to break up your points
Use simple formatting like bullet points, numbers, and short paragraph

II. Content Should Be Conversational

When you are creating your content, remember to use your personal and unique voice. Write content as if you were talking to a trusted client with whom you have developed a deep relationship. Write and talk like you are having a conversation with a peer or a really good friend. To accomplish this goal, that means you will not be using industry jargon. You will also clearly explain any new concepts that you introduce.

III. Content Should Focus on the Needs of Your Clients

When you sit down to create any product, whether in writing, video, or audio, ask yourself one important question: “How is this of benefit to my client?” You need to be able to answer the question: “Why would or should they pay attention to this?” If the piece of content does not add value, don’t publish it. Publishing content that does not add value, detracts from your value

Conclusion/Call to Action

Remember that creating valuable content is essential to your success. When you create any content it should (1) be easy to read, (2) conversational, and (3) focus on the needs of your clients. As you prepare product that meets this criteria, also remember to share personal stories and examples in your content. You will connect much better with your audience when you have some transparency and authenticity. Your unique voice and style should shine through in all that you do.

When you need help in finding your voice or creating your valuable content, contact us at My Biz Dream Team. We would be glad to share our expertise with you.

Leave us a comment below to let us know how you are creating content that your clients value.

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