How to Create a Meaningful Brand for Your Business
May 31st, 2018 Tags: Dexter Montgomery, Marketing, Pamela Montgomery
Posted in Personal Branding, PodcastsPodcast: Play in new window | Download
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Create a Meaningful Brand for Your Business
How to Create a Meaningful Brand for Your Business
In this episode of My Biz Dream Team: Opportunity Wednesday Training Series we explore more deeply how to create a meaningful brand for your business. Remember that your brand creates the foundation for the relationship that you will build with your clients. As an entrepreneur, consultant, speaker, or author you want your brand to represent the value that you offer and the promises that you will keep.
1. Three Key Questions to Answer to Create a Meaningful Brand for Your Business
We begin this episode by sharing with you three key questions that you need to consider that will help you to create a meaningful brand for your business. We call this concept of creating a meaningful business brand, “personal branding for entrepreneurs” because you are the personal representative for your business.
The three key questions to ask and answer are:
(1) What does your business do and how do you do it better than anyone else?
(2) What images and words do you want your audience to think about when they hear your name?
(3) What are the advantages and benefits of doing business with you?
Take time to carefully consider these questions. Write down your answers in a notebook. These questions and answers are essential to helping you create a meaningful brand for your business.
2. The Importance of Telling Meaningful Stories
The next part of the podcast discusses the importance of telling stories. Telling meaningful stories is fundamental to help you create a meaningful brand for your business. Remember that your clients and potential clients relate much easier to stories rather than facts and data.
If you want your story to be meaningful make sure that it is: relevant, timely, and motivating!
For more information on branding check out:
Be Different: Increase Your Perceived Value
Conclusion/Call to Action
Listen in to this episode of My Biz Dream Team: Opportunity Wednesday Training Series as we help you learn how to create a meaningful brand for your business. Tune in next time to My Biz Dream Team: Opportunity Wednesday Training Series as we continue our discussion of personal branding for entrepreneurs!
You can download our Free Focus Guide on Personal Branding for Entrepreneurs by going to our website: http://mybizdreamteams.com
At My Biz Dream Team, we show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Podcasting Power Playbook, to help you increase your visibility, credibility, and authority status. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
Pamela Montgomery
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, providing you results-oriented strategies that help you achieve uncommon results in your business and in your life!
Also published on Medium.
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