How to Create a Podcast that Attracts Your Ideal Audience
December 31st, 2017 Tags: Dexter Montgomery, entrepreneur, Pamela Montgomery
Posted in Podcasting Strategies, Podcasts, UncategorizedPodcast: Play in new window | Download
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How to Create a Podcast that Attracts Your Ideal Audience
How to Create a Podcast that Attracts Your Ideal Audience
Are you one of the few authors, speakers, coaches, or entrepreneurs who truly wants to create a podcast that attracts your ideal audience? Do you want your podcast to help you build your business and increase your visibility? However, you do not know where to begin. You are worrying about the right microphone and recorder. Rather, than think about the technical aspects of podcasting, you should be thinking about the theme and focus and of your podcast.
The previous episode of My Biz Dream Team: Opportunity Wednesday Training Series focused on three steps to start a podcast that grows your business. This episode continues the discussion with how to create a podcast that attracts your ideal audience. Believe me, it is not about your choice of a microphone.
Step 1: Build Your Podcast Around Great Conversations !
One of the best ways to create a podcast that attracts your ideal audience, is to build your program around great conversations. On My Biz Dream Team: Opportunity Wednesday Training Series, Dexter and I have great conversations with each other and our guests. Having a conversation makes the podcast more interesting and engaging for your ideal audience. A great conversation also gives you an opportunity to show more of your personality.
Step 2: Find Guests for Your Podcast that Fit Well with Your Theme and Focus
Finding the right guest for your audience involves planning. Your guests should fit with the focus and theme of your podcast. Your focus and theme should be summed up in a short phrase or word. Once you have decided on the theme and focus you can easily select guests who can add value to your audience on that focus or theme.
For example, on My Biz Dream Team: Opportunity Wednesday Training Series we tend to take a topic and conduct 5-6 episodes on that topic. We have done series, on such topics as Affiliate Marketing, Public Speaking, and Podcasting. We select guests who offer valuable insight on a specific topic that interests our ideal audience.
You could do something similar depending on your focus. For example, you could have approximately six episodes on a specific topic. You could present “Leadership Series: Part One”, “Leadership Series: Part Two” and so on, until you reach the end of your six episodes dealing with leadership issues.
Step 3: Create a Strong Identity for Your Podcast
After you have a focus and theme for your podcast, then think of ways to cement your program in the minds of your ideal audience. If you present your podcasts at regular, repeating intervals, you will find broadcasting at the same time, same day of the week essential for creating recognition and a habit of attending among your listener. Perhaps, if you decide to broadcast on the same day of week, like we do, you could add the day of the week to the title.
My podcast is “My Biz Dream Team: Opportunity Wednesday Training Series.” So, every Wednesday afternoon at 6:30 (Eastern) our fans can catch us live.
Ideally, you want the ideal audience thinking, “Oh, it’s Wednesday. That great podcast show is on at 6:30pm!”
Why do they remember it? Three reasons:
- My podcast happens every week at the same time on the same day.
- It was entertaining, helpful and valuable.
- I included the day of the week right into the name!
Whatever approach you take, make sure that you create a strong identity for your podcast. This insures that your potential audience and guests know exactly what your podcast is about.
Conclusion/Call to Action
You can create a podcast that attracts your ideal audience by following these three simple steps.
- Build Your Podcast Around Great Conversations
- Find Guests for Your Podcast that Fit Well with Your Theme and Focus
- Create a Strong Identity for Your Podcast
You can also find tips about starting a podcast in these other blog posts: How You Can Make Podcasting Absolutely Enjoyable; How to Easily Start Your Own Awesome Podcast; How to Avoid Making an Amateur Podcasting Mistake; Podcasting Can Increase Your Visibility; Podcasting Strategies: Tips on making a Positive Impression.
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
Pamela Montgomery
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life
Also published on Medium.
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