Marketing Your New Business: 3 Proven Strategies to Achieve Successful Results
January 23rd, 2017 Tags: Dexter Montgomery, Pamela Montgomery
Posted in Getting Started On Line, internet marketing
Marketing Your New Business
Marketing Your New Business: 3 Proven Strategies to Achieve Successful Results
Marketing your new business is essential for your business success. The world is filled with great ideas and broke business owners with fabulous products but no sales.
The fact is, ideas are not what drives most business success. Marketing does. Therefore, before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with these 3 marketing strategies to achieve successful results.
1. Free Webinars/Teleseminars
Marketing your new business through free training is one of the best sources of new clients. You can conduct your training as a webinar or teleseminar. No matter what your niche, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you will be able to use to market to them later) and an hour of their time.
Not only that, but webinars/teleseminars are a fantastic way for those potential customers to get to know you better. Remember, the better they know you, the more likely they are to buy.
At My Biz Dream Team, we have a weekly teleseminar training series that attracts our ideal clients. We repurpose those free training programs into podcasts. You can join us on Wednesday, at 6:30 p.m. (Eastern) as we discuss topics that will help you to grow your business.
My Biz Dream Team: Opportunity Wednesday Training Series
Dial in #: 712-775-7035
Participant code: 930599
2. Content Marketing
Not comfortable hosting a webinar/teleseminar? Hit the keyboard and start sharing your thoughts and ideas via your blog, e-books, guest articles, and other written content. For internet marketers, this gives readers a taste of what they can expect from your product. If you sell physical products, it provides the perfect opportunity to share usage tips and other important information with your buyers. For more on content marketing read our recent article on creating a content marketing strategy. You also want to listen to this podcast on content marketing also.
Of course, there is another important key benefit to content marketing: search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results. It also helps to bring more potential buyers to your website.
3. Paid Advertising
Facebook, YouTube, Twitter, Google and plenty of other sites all offer paid placement, and with today’s powerful analytics tools, it is easy to create ads and drive traffic inexpensively. Consider starting with Facebook, since the cost is low and it is easy to target your ads to your ideal client. Once you have perfected your sales funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords.
Conclusion/Call to Action
Remember that marketing your new business is essential for success. These 3 marketing strategies will help you get new potential clients, who will have the opportunity to get to know, trust, and like you.
· Webinars/Teleseminars
· Content Marketing
· Paid Advertising
Do not limit yourself to these three marketing methods though. There are dozens of others you can try, including affiliate programs, JV partnerships, automated funnels, and direct mail campaigns. The key is to keep testing and tweaking to make the most of every marketing effort, so that your business continues to grow and achieve the results that you desire.
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your personal and money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!
Leave us a comment below to let us know about the different content marketing strategies that you use.
Also published on Medium.
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