How to Use Public Speaking to Grow Your Business
How to Use Public Speaking to Grow Your Business
How to Use Public Speaking to Grow Your Business
As an entrepreneur, public speaking is a key skill that you should master to grow your business. Nothing showcases your leadership and expertise like standing in front of the room to deliver a presentation. When you are standing in front of your ideal audience, your knowledge, wisdom, and friendliness shine through. You gain credibility and have the opportunity to develop a trusting relationship. I just love sharing with entrepreneurs the tips and techniques that I have learned and developed over more than 40 years of public speaking experience. Today, I will share with you a 3-step methodology that will show you how to public speaking to grow your business.
Whether you are speaking to two people or a crowd of 2000, your ability to speak in public can connect you to an audience in a way that a telephone conversation does not. You can quickly grow relationships and become a trusted resource for the people who attend your presentation. For more detailed information on this topic see, How to Attract New Clients Through Speaking and Writing.
I know about the power of public speaking. I have used public speaking throughout my professional and business career to advance my goals and grow my business.
There is nothing more immediate and impactful as arguing for a client’s life before judges. My words had an impact on a person’s freedom. Perhaps you want to try talking to recruits about joining the Army. I have done that and more!
However, the anxiety associated with public speaking often causes entrepreneurs not to engage in it. Like most skills, you can master it. With enough practice and experience you can overcome your fear of public speaking and learn to use public speaking to grow your business.
1. What is Your Goal with the Presentation?
After years of representing clients and agencies, I have learned that the key factor in any presentation is getting clear on your message. Once you know what you want to achieve, then you can craft a presentation to meet that goal. Do you want them to follow-up with you later? Do you want their email address today? You need to be very clear in your mind, what you want to achieve. If you do not get clear about the results, you may not get there. As Stephen Covey stated in the 7 Habits of Effective People: Begin with the End in Mind.
2. What is the problem that you are solving for your audience?
Make the audience the focus of any presentation. Be sure that you understand them. Talk to the organizer to gain insight into who they are. In addition to addressing the major issue that is the topic of your presentation, also address the key issues that they are thinking about, but not vocalizing. Demonstrate that you understand them and their issues. Those first 30 seconds are key to audience engagement. Make sure that you start your presentation with a hook, that shows them immediately that you understand them. Remember, the presentation is about the audience. It is not about you!
3. Why should they use your solution?
Throughout your presentation, you are fashioning a narrative about who you are and why they should use your solution for their problem. The stories and anecdotes that you share with the audience make the solution and the presentation uniquely yours. Be persuasive! Set forth the best case why you have the answer to their problem.
Conclusion/Call to Action
By strategically crafting a presentation that (1) focuses on the audience; (2) addresses their problems; and (3) offers a compelling solution of the problem, you are on your way to using public speaking to grow your business.
Remember to ask yourself the following three questions as you prepare your presentation that will to position you as a leader and expert:
- What is the goal of your presentation?
- What is the problem that you are solving?
- Why should they use your solution?
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Podcasting Power Playbook. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
Pamela Montgomery
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!
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3 Public Speaking Tips for New Entrepreneurs
3 Public Speaking Tips for New Entrepreneurs
3 Public Speaking Tips for New Entrepreneurs
As a new entrepreneur, if you want to build your authority status and showcase your expertise, then you want to get started public speaking. Nothing highlights you as leader, like public speaking. If you have fears about public speaking, do what I did. Schedule yourself to speak regularly. As you gain experience with public speaking, you become more confident in your ability. This article highlights three public speaking tips for new entrepreneurs that help you start public speaking on a regular basis.
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Give Mini-Talks for Local Business Organizations
You can give short-mini-talks on your signature topic for local business organizations, if you want to start public speaking on a regular basis. You will receive several benefits from following this strategy. You gain experience, showcase your expertise, and build your authority status.
Local business and civic organizations, such as the Chamber of Commerce, Lions, Kiwanis, and Rotary Clubs, are always looking for guest speakers. As Christopher Witt stated in Getting Started with Public Speaking, “Each time you speak, you meet potential customers, network with professionals, establish credibility and gain free publicity.”
Keep your mini-talks to fifteen minutes or less. You can use the remainder of your time to answer questions and respond to comments. Your host will appreciate the brevity of your remarks, especially during a luncheon meeting.
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Host Local Workshops
You can host local workshops, if you want to start public speaking on a regular basis. The workshop will be an expanded version of your mini-talk.
If you belong to any local business organizations, then offer to host a workshop for the members. Libraries, churches, and community centers are other ideal locations for hosting workshops. Be sure to understand the needs of the audience. Focus on the audience. Think about the group’s reality and how you can engage them.
Your workshop does not need to last all day. A workshop of 1-2 hours is sufficient. Be sure to prepare handouts for your audience. You may want to prepare one or more of the following as handouts:
- Tip sheet
- Summary of Key Points
- Resource List
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Prepare for Last Minute Speaking Opportunities
Prepare for last minute speaking opportunities when a scheduled speaker fails to show up at a business meeting. When this happens, you should be ready to fill the gap.
Plan to have a mini-speech totally prepared before every business meeting that you attend. As I mentioned in, The Overcome your Fear of Public Speaking Checklist™ set goals before going to events. Always be prepared to have a practiced and polished mini-speech on a topic relevant to the group.
Planning to have a practiced and polished mini-speech will help you overcome your nervousness, if you are asked to speak that day. Also, always being prepared helps you improve your public speaking skills.
Remember to include a “hook” in your speech. Make your presentation memorable for the audience. Engage them and draw them into your presentation. See, Start Your Speech with a Powerful Hook, for more information on this topic.
Conclusion/Call to Action
As you follow these 3 public speaking tips for new entrepreneurs you will be speaking on a regular basis, in a way that showcases your expertise and builds your authority status.
Most entrepreneurs are not willing to step out of their comfort zones and engage in public speaking. By doing so, you will show yourself to be a leader.
Remember to follow these 3 public speaking tips for entrepreneurs,
- Give mini-talks for business organizations
- Host local workshops
- Prepare for last minute speaking opportunities
These 3 public speaking tips for new entrepreneurs are in addition to podcasts, teleseminars, and videos that you can do online. To find out more about those online public speaking opportunities see, How to Attract New Clients through Speaking and Writing.
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Podcasting Power Playbook. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
Pamela Montgomery
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!
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The Overcome Your Fear of Public Speaking Checklist™
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The Overcome Your Fear of Public Speaking Checklist™
The Overcome Your Fear of Public Speaking Checklist™
Are you ready to overcome your fear of public speaking? Are you nervous about the idea of getting the attention that comes from being in the spotlight? I understand. It can be frightening. But now that you understand the power of public speaking to position you as an authority and an expert, you are ready to get started. You are preparing yourself to make a positive first impression. This episode of My Biz Dream Team: Opportunity Wednesday Training Series highlights “The Overcome Your Fear of Public Speaking Checklist™.”
“The Overcome Your Fear of Public Speaking Checklist™
Now that you decided that you are going to position yourself as a thought leader, expert, and authority by either:
- Starting a podcast series
- Starting a teleseminar series
- Starting a Facebook Live video series
- Starting to speak in your local community
I hope that you are excited about the opportunity to grow and showcase your expertise.
To help you overcome the fear of public speaking this checklist focuses on how you can expand your comfort zone. Following “The Overcoming Your Fear of Public Speaking Checklist”, you will:
- Seek out three new people at a party, church or other gathering and initiate conversation
- Go to a local workshop and do one or more of the following:
- Ask the speaker a question
- Volunteer for any activities that involve standing up, speaking aloud or going to the front of the room
- Introduce yourself to three new people after the workshop presentation
- Look for other local opportunities to interact more readily with people that you do not know. Consider visiting local chamber of commerce events or Rotary Club Meetings.
- Set goals for the type of speaking and interaction you will engage in before going to events.
- Realize that you are deliberately stepping out of your comfort zone and putting yourself in front of people and speaking regularly. Your purposeful and intentional efforts are part of your plan to become desensitized to the novelty and overcome the fear of public speaking.
Conclusion/Call to Action
As you plan to overcome your fear of public speaking, intentionally set goals and challenges for yourself. “The Overcome Your Fear of Public Speaking Checklist ™ ” provides you 5 steps that you can implement immediately to help you on the strategic pathway to success and leadership.
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!
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Start Your Speech with a Powerful Hook
Start Your Speech with a Powerful Hook
Start Your Speech with a Powerful Hook
Are you wondering how to start your speech? Are you wondering what separates a boring speaker from one who is engaging and successful? It has been my experience, after making hundreds of presentations, that you must start your speech with a powerful hook. Having a powerful hook at the beginning of your speech marks you as a confident and prepared presenter. As an entrepreneur, you want to make a great first impression. Remember, you can use public speaking to attract new clients. As I mentioned in a recent blog post, speaking on a regular basis helps you quickly overcome your fear of public speaking. Having a scripted and rehearsed hook as part of your opening helps you start your speech strong.
1. What is a Hook?
What is a “hook?” A hook is defined as something designed to catch your audience’s. attention. You want to start your speech with a powerful hook. You use your “hook” to reel in the audience to focus on your message. As the presenter, once you start your speech you want to grab their attention immediately. Those first 30 seconds are crucial.
2. Examples of a Hook
Lincoln’s Gettysburg Address is an example of how to start your speech with a great hook. Lincoln started by saying, “Four score and 7 years ago, our fathers bought forth on this continent a new nation.” He could have easily said “87 years ago.” But he chose to make the audience think about what he had to say.
In music, the “hook” is usually the catchy chorus that everyone remembers. I just love the hook from “Happy.” Just a few years ago everyone was walking around singing, “cause I’m happy.” We may not have known any other words from the song, but we knew the “hook”.
Here are a few songs with my favorite hooks: (1) “I Want to Hold Your Hand” (2) “Beat It” (3) “I Will Survive.”
3. Ways to Hook Your Audience
Bruna Martinuzzi, in a recent article, discusses “12 Ways to Hook an Audience in 30 Seconds.” A few of the hooks she mentioned are: (1) a story; (2) a quote; and (3) statistics.
Martinuzzi, also talks about the power of using a series of rhetorical questions. According to Martinuzzi, a series of questions stimulates the audience’s mind as they ponder the answers.
These are four great ways to start a speech or presentation. Telling a quick story, sharing an interesting quote or statistic, or asking a series of questions engages your audience’s emotions. These are powerful ways to get their attention.
I prefer to use questions to engage the audience’s attention in the beginning of a presentation. I usually use two questions to pull the audience into the conversation I plan to have with them. From the beginning, I signal that this is not a lecture. We will be having a conversation.
Even if the organizer calls your presentation a lecture, let your audience know otherwise. You and the audience will be interacting with each other. Your “hook” will set the stage for the conversation to follow.
Conclusion/Call to Action
Are you ready to make a fabulous first impression with your next speech or presentation? Then you need to start your speech with a powerful hook. There are several hooks you can use to capture your audience’s attention in those first 30 seconds. For example, you could use:
- A series of questions
- A story
- Statistics
- A quote
Use a “hook” to set the stage for a powerful interaction between you and your audience.
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, providing you results-oriented strategies to help you achieve uncommon results in your business and in your life!
How to Quickly Overcome Your Fear of Public Speaking
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Quickly Overcome Your Fear of Public Speaking
How to Quickly Overcome Your Fear of Public Speaking
You can quickly overcome your fear of public speaking by following a few simple strategies. Do your knees start to knock and your throat start to close thinking about public speaking? Do you imagine forgetting everything you planned to say? You can rid yourself of the overwhelming anxiety in the pit of your stomach. These symptoms of the fear of public speaking can be overcome by following the advice on this episode of My Biz Dream Team: Opportunity Wednesday Training Series.
1. Being Nervous vs Being Afraid
I understand your fear of public speaking. My entire professional life as an attorney, seminar presenter, and spokesperson was all about public speaking.
As an entrepreneur, I am often asked to make remarks or speak about my business. Each time I stand up to speak, I am nervous. Being nervous is a good thing. It gives me the edge to do my best.
I do not want to be complacent about the opportunity to influence and persuade my audience. However, being nervous and being afraid are two different emotions.
2. The Solution
To help you overcome the fear of public speaking, I recommend that you what I did. Schedule yourself to speak in public on a regular basis. The more you speak, the less afraid you become. Like swimming, you just need to jump into the water! As you do more public speaking, you become a better public speaker and more confident in your abilities. You will quickly overcome your fear of public speaking after a few months of regular speaking. You realize that you will not forget your prepared remarks. You realize that the audience will not laugh at you. In fact, the audience will support and follow your lead if you provide them valuable information that helps them solve their problems.
3. Implementing the Solution
You can quickly overcome your fear of public speaking by making sure that you speak in public at least once a month. When six weeks passed without making a presentation, I felt rusty and more anxious when I returned to the stage. Make sure that does not happen to you. Make public speaking a habit. There is no better way to position yourself as an authority.
You can find opportunities to speak online or offline. I highly recommend that you start podcast. For example, you can interview guests or discuss issues of concern to your audience.
To receive more in-depth information about the power of podcasting and the power of public speaking see the following blog posts and podcasts.
How You Can Make Podcasting Absolutely Enjoyable
How to Quickly Identify Your Ideal Client
How to Attract New Clients Through Speaking and Writing
You may also want to pursue opportunities offline in your local community. Local business associations, libraries, and civic organizations are always looking for speakers. Prepare a speech or presentation on an interesting topic and then schedule yourself to speak. It has been my experience that the best way to quickly overcome the fear of public speaking is to start speaking in public on a regular basis.
Conclusion/Call to Action
Are you ready to quickly overcome the fear of public speaking? If so, schedule yourself to speak regularly. The more frequently you speak the more confident you will become. You will find that will quickly overcome the fear of public speaking when you begin to speak in public on a regular basis.
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, providing result-oriented solutions that help you achieve uncommon results in your business and in your life!
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How to Attract New Clients through Speaking and Writing
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Attract New Clients Through Speaking and Writing
How to Attract New Clients through Speaking and Writing
Imagine if you could attract new clients to your business? What would that mean to you? Getting more prospects to buy from you and become your clients is one of the best ways to grow your business. You know how it works. When more people buy from you, depending on your margins, you make more bottom line profits. Carefully look at what you are doing currently to attract new clients to your business. Are you doing what everyone else is doing in your niche? How are your results? Have you become a commodity? Perhaps it is time to do something different, if you want better results. Attracting new clients through speaking and writing can separate you from the masses in your niche. In this episode of My Biz Dream Team: Opportunity Wednesday Training Series we discuss 3 strategies that you can implement today to attract new clients. This episode highlights how you can attract new clients through speaking and writing on platforms that you control.
(1) The Power of the Podcast
One of the best ways to position yourself as an authority and attract new clients is to start your own podcast. Your podcast becomes your platform. As Michael Hyatt says in his seminal book, Platform-Get Noticed in a Noisy World, you need a platform (1) to attract an audience in a noisy world; and (2) to build a passionate loyalty with that audience. Your podcast allows you to give value before you receive anything from a potential client. Your podcast is your platform, not for you being the center of attention. Instead it is about sharing something of value and getting that message out to the world in a very powerful way.
According to a recent report by Edison Research, podcasts continue to grow. There has been a 75% increase in listeners since 2013. Podcasting is a smart way to connect with potential clients. It creates possibilities to reach new audiences. By speaking on a platform that you control, you can create an atmosphere of trust between you and your potential clients. Building trust is key. Remember that most people will not buy from you, until they know, like, and trust you.
For more in-depth information on starting your own impactful podcast look at the following resources: Podcasting Power; How to Easily Start Your Own Awesome Podcast; How to Avoid Making an Amateur Podcasting Mistake; Start Your Speech with a Powerful Hook.
(2) The Power of the Free Teleseminar/webinar
Like podcasts, a webinar/teleseminar provides a powerful link between you and potential clients. The promise of in-depth training will attract those interested in the topic. The free webinar/teleconference provides you with an opportunity to provide great service. This is another powerful way to develop a relationship with your clients. Dexter and I use this strategy to attract new clients during our live weekly teleseminar series. Our live weekly teleseminar series, along with podcasts and our blog help keep our clients as long-term consumers of the products, services, and experiences that we offer.
For more in-depth information on the value of using speaking and writing to attract new clients, see: Write, Speak, Broadcast: 3 Strategies for Success in 2017.
(3) The Power of the Blog
Starting a blog to consistently provide high quality information that is relevant to your target client is another way to attract new clients. A blog is a fabulous platform to showcase your expertise. Writing in-depth, 500-800 word, blog posts allows you to engage with your clients and offer your expertise in a non-threatening manner to potential clients. WordPress has become standard for establishing blogs. It is easy to set up and use. Here is a link to a recent post on setting up a blog that is a platform that you own and control. Once you blog created, then you must work to create an authority site. By authority site, I mean a place where you showcase your expertise and build a following for your ideas. Attract new clients to your blog with irresistible, relevant, and engaging content. For more in-depth information on the power of the blog, look at the following resources: How to Quickly Start an Awesome Blog; A Behind the Scenes Look at Blogging Made Easy; 12 Sources for Great Blog Content Ideas.
Conclusion/Call to Action
Learning to attract new clients through speaking and writing gives you opportunities to expand and grow your business in ways you never thought possible. Creating and building your own platforms using speaking and writing will get you noticed in ways that you never imagined. As you emerge as the authority and thought leader in your niche you become a magnet to your target clients.
Remember:
1. The power of the podcast
2. The power of the free teleseminar/webinar
3. The power of the blog
These 3 strategies will attract new clients through speaking and writing. Then watch as your bottom line profits improve.
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your personal and money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
Pamela Montgomery
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!
How to Quickly Achieve Determination and Drive to Succeed
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Determination and Drive to Succeed
The Entrepreneur’s Determination and Drive to Succeed
This episode of My Biz Dream Team: Opportunity Wednesday Training Series is “The Entrepreneur’s Determination and Drive to Succeed.” Have you ever wondered why some entrepreneurs achieve spectacular success and others fail? The answer lies in their determination to succeed. Find out why determination is such an important characteristic of a successful entrepreneur. Also, learn how you can quickly cultivate the entrepreneur’s determination and drive to succeed in your business and in your life. Dexter and I have achieved success in several aspects of our lives from careers, businesses, and marriage. In this episode, we discuss three key strategies that we use that you can adopt to quickly achieve determination and drive to succeed.
What is Determination?
Merriam-Webster Dictionary defines determination as “firmness of purpose; resolve.” As an entrepreneur, your determination is daily tested in each challenge that you face. For example, when a potential client fails to show up for a scheduled meeting or you miss an important deadline, you may want to give up. You begin to wonder why you started the business. It is the strength of your purpose for your business that keeps you from giving up. Your resolve not to fail keeps you going when everyone and everything says that you will fail.
What is Your Purpose?
Your determination can wither without a big enough reason to continue. Your purpose must go beyond the desire for making money. Do you remember the vision and desire that fueled your dream for your business? Was it the desire to serve certain clients? Was it a dream of sharing a topic or process with the world? Did you want to leave a legacy of success for family? When your determination starts to falter, you will need to remember your purpose. Your purpose will give you the courage, strength, and resolve to continue.
Do You Learn from Your Mistakes?
Your determination will wither if you do not learn from your mistakes. A successful entrepreneur does not quit when situations do not go exactly as planned. The determined entrepreneur will figure out what went wrong. Then she will adjust and adapt to the situation. Your ability to think, be flexible, and resilient will serve you over time. You cannot let your mistakes cause you to be psychologically devastated. The determined entrepreneur learns from her mistakes and keeps going. Her success is right around the corner.
Do You Focus on Strategic Actions?
Your determination will wither if you stay busy working in your business, but see no results. A successful entrepreneur will dig deep within herself and focus on what is most important to achieve success. The determined entrepreneur will figure out the tasks and activities that can be delegated to her team. Then she will act on the specific tasks that are strategic for her success. She will keep moving ahead. The determined entrepreneur understands the importance of taking one little step on a key priority. Then another step and another step to gain momentum. The successful entrepreneur understands the need to cultivate those habits of determination that will serve her well now and in the future.
Conclusion/Call to Action
The entrepreneur’s determination and drive to succeed makes the difference between success and failure. By following the three strategies discussed in this episode of My Biz Dream Team: Opportunity Wednesday Training Series you can quickly achieve the business success and lifestyle of your dreams. Remember to practice the following strategic habits:
- Remember Your Purpose
- Learn from Your Mistakes
- Focus on Strategic Actions
Armed with these strategic habits you can sharpen your inner resolve and quickly achieve the entrepreneur’s determination and drive to succeed.
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your personal and money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!
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12 Sources for Great Blog Content Ideas
12 Sources for Great Blog Content Ideas
12 Sources for Great Blog Content Ideas
Creating content for your blog can feel overwhelming, especially if you do not have a plan. When you plan your content for your blog, strategically, it will feel less stressful. Blogging does not have to feel like “too much” on your to-do list. However, many people I know, get stuck because they do not where to begin. It has been my experience that you can find great ideas for your blog content almost everywhere. To help you get started, I recommend these 12 sources for great blog content ideas. Keep your mind on your target audience as you use these resources.
1. Blogs targeting similar markets to you.
Search on Google for “[x topic] blog” Add them to a feed reader (try Feedly or a mobile reader).
2. Social media accounts targeting similar markets.
Search on Facebook, Twitter, Instagram, Pinterest and so forth. Look at what others are doing in your market.
3. Trending Topics Social Media.
What is your market talking about and asking for on Twitter and Facebook? Do not just look at the businesses creating content. Look at what your actual target market is talking about.
4. PLR content.
This is done-for-you content that you can purchase inexpensively and then edit, brand and monetize. Try the content at allprivatelabelcontent.com or coachglue.com
5. Local traditional news media.
Read and watch for local hot topics.
6. Worldwide media.
Search at Google News & Yahoo News.
7. Bookmarking Sites
Search sites like reddit.com and stumbleupon.com
8. Submitted questions.
Ask your readers to submit questions to you. Make a form and drive your readers to it regularly for a steady stream of questions.
9. Question & Answer Sites.
Review Yahoo Answers or Quora.com. Look at the questions people frequently ask. Then create content to answer the questions.
10. Print media.
Look at magazines and other printed media covering topics that interest your target market.
11. Message boards, forums or Facebook Groups where your target audience gathers.
Search Google for “[X topic] message board” or “[X topic] forum”. Search Facebook for similar terms.
12. Older popular content.
Expand on older articles, emails, etc. Add worksheets, spreadsheets and other useful tools.
As indicated by the last source, you can find great ideas for blog posts and other products by frequently scouring the 12 sources listed in this article.
Conclusion/Call to Action
Once you set the intention for your blog and begin to follow a working plan, you will be able to monetize your blog content in no time at all.
First, map out the following:
• Define your intentions for your blog
• List the categories of content for your blog
• Identify your audience
• Create defined goals you would like to achieve
Use these 12 sources for great blog content ideas to help you get started blogging today.
For more information on producing a successful blog read: “How to Quickly Start an Awesome Blog.”
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
Pamela Montgomery
I am Pamela Montgomery, attorney, author, online marketing strategist, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!
6 Best Practices in Affiliate Marketing
Best Practices in Affiliate Marketing
6 Best Practices in Affiliate Marketing
If you are ready to get started with affiliate marketing, then you need to know and follow the 6 best practices in affiliate marketing. Promoting affiliate products is a lot easier than creating your own products. With affiliate marketing, you can get right to marketing instead of worrying about product development. Here are the 6 best practices in affiliate marketing to consider before you begin.
1. Create Your Own Blog / Website –
First, it is vitally important you have a blog or website that is your home base to promote products from. Do not try to be involved in too many niches at a time. Instead focus on one niche website and / or blog in which to promote the right products for your audience. Read more about starting your own blog in this recent article, “How to Quickly Start an Awesome Blog.”
2. Use the Product –
In most cases it is important that you use the products you promote. You want to know the product inside and out and able to talk about it intelligently. If you used and loved at least one product produced by the developer you can at least speak to the quality of the product. I prefer to use and love the products that I recommend to my audience.
3. Know Your Audience –
It is extremely important that you understand your audience enough to be able to recommend the right products to them. You should explain to them why the product that you are promoting is something they want to buy. If you can show and tell your audience how a product solves a problem for them and why, you will be much more successful.
4. Choose Quality Over Quantity –
When promoting affiliate products its best if you choose fewer products to promote than many. It can be confusing to your audience if your blog or website has too types of products to choose from. Promote each product until you are making money before moving on to the next.
5. Build a Targeted Email List –
The money is still in the email list. Social media, blogs, and all the other ways to sell products are additions to the email list. Everything you do should be designed to get your target audience to get on your email list where you can market to them more personally.
6. Build Trust with Your Audience –
The way you build trust is only to promote products you truly believe in that deliver what is promised. You will make more sales with repeat buyers than you will from onetime buyers. You can build a legion of fans that are ready to purchase the next product you promote.
Here are a few of my other blog posts on Affiliate Marketing: (1) Affiliate Niche Sites: Another Way to Profit from Affiliate Marketing; (2) Income: Making Money with Affiliate Marketing; (3) Affiliate Marketing: Building Your Business Dream Team; (4) How to Make Money with Affiliate Marketing; (5) Promoting Products and Services on the Internet; (6) Get Started Quickly With Affiliate Marketing.
Conclusion/Call to Action
Affiliate marketing can be a lucrative income stream in your business. Before you get started, be sure to know and follow these 6 best practices in affiliate marketing.
1. Create your own blog/website to promote products.
2. Use the product before you promote it.
3. Know your audience and only promote products that are helpful to them.
4. Choose quality products.
5. Build a targeted email where you can market to your audience personally.
6. Build trust with your audience by only promoting products that deliver what is promised.
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!
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How to Get Started Quickly with Email Marketing
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Get Started Quickly with Email Marketing
How to Get Started Quickly with Email Marketing
Imagine if you had the secret to developing real relationships with potential clients and customers without ever meeting them. Well you do! That secret is email marketing. In fact, it is not a secret at all. Research over the years has proven the email marketing is an essential component of marketing today. The ROI is phenomenal. Listen to this episode of My Biz Dream Team: Opportunity Wednesday Training Series as we share with you how to get started quickly with email marketing.
1. What is Email Marketing?
Email marketing is relationship building via email. This type of relationship marketing builds trust with your audience and potential clients as you help them solve their problems. You fulfill their needs and wants. You will find email marketing to personal, inexpensive, and valuable.
Some commentators have argued that email marketing is the most crucial component for marketing online. In my opinion, it is crucial if you want to experience real and lasting success in your online business.
2. Why Should You Conduct Email Marketing?
Research from the Direct Marketing Association says the return on investment (ROI) of email marketing can be as high as 4300 percent. With returns like that every business owner should be involved. Many marketers say that email marketing is their most effective marketing channel. Email marketing is very effective way to promote yourself and to conduct affiliate marketing.
3. How to Conduct Effective Email Marketing
It is no longer enough to just send generic information out to random subscribers. Today’s smart marketers build targeted lists of active subscribers who want to receive a specific message. Today you need to communicate with your list in an intimate and personal way, if you want to reach your online marketing goals.
If you want to be an effective email marketing, it is important to follow these 7 steps:
1) Plan ahead
2) Set subscriber expectations
3) Give them something of value
4) Make their sign-up simple
5) Value their privacy
6) Monitor your statistics
7) Let them know how to connect with you in multiple places
We discuss these 7 steps in detail during the podcast.
Conclusion/Call to Action
If you want to get started quickly with email marketing, be sure to follow the advice that I have set forth in this article and podcast. One final bit of advice is to only send content of value to your list. Yes, you will be promoting your services and products to them. But you will also inform, educate, and engage with your audience so that you can build strong and lasting relationships of value.
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Podcasting Power Playbook to help you grow your visibility, credibility, and authority status. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
Pamela Montgomery
I am Pamela Montgomery, attorney, author, online marketing strategist, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!
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