How to Create a Meaningful Brand for Your Business
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Create a Meaningful Brand for Your Business
How to Create a Meaningful Brand for Your Business
In this episode of My Biz Dream Team: Opportunity Wednesday Training Series we explore more deeply how to create a meaningful brand for your business. Remember that your brand creates the foundation for the relationship that you will build with your clients. As an entrepreneur, consultant, speaker, or author you want your brand to represent the value that you offer and the promises that you will keep.
1. Three Key Questions to Answer to Create a Meaningful Brand for Your Business
We begin this episode by sharing with you three key questions that you need to consider that will help you to create a meaningful brand for your business. We call this concept of creating a meaningful business brand, “personal branding for entrepreneurs” because you are the personal representative for your business.
The three key questions to ask and answer are:
(1) What does your business do and how do you do it better than anyone else?
(2) What images and words do you want your audience to think about when they hear your name?
(3) What are the advantages and benefits of doing business with you?
Take time to carefully consider these questions. Write down your answers in a notebook. These questions and answers are essential to helping you create a meaningful brand for your business.
2. The Importance of Telling Meaningful Stories
The next part of the podcast discusses the importance of telling stories. Telling meaningful stories is fundamental to help you create a meaningful brand for your business. Remember that your clients and potential clients relate much easier to stories rather than facts and data.
If you want your story to be meaningful make sure that it is: relevant, timely, and motivating!
For more information on branding check out:
Be Different: Increase Your Perceived Value
Conclusion/Call to Action
Listen in to this episode of My Biz Dream Team: Opportunity Wednesday Training Series as we help you learn how to create a meaningful brand for your business. Tune in next time to My Biz Dream Team: Opportunity Wednesday Training Series as we continue our discussion of personal branding for entrepreneurs!
You can download our Free Focus Guide on Personal Branding for Entrepreneurs by going to our website: http://mybizdreamteams.com
At My Biz Dream Team, we show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Podcasting Power Playbook, to help you increase your visibility, credibility, and authority status. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
Pamela Montgomery
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, providing you results-oriented strategies that help you achieve uncommon results in your business and in your life!
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Your Breakthrough Challenge: Showcase Your Professional Expertise
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Showcase Your Professional Expertise
Your Breakthrough Challenge: Showcase Your Professional Expertise
The ability to showcase your professional expertise is an essential part of being a successful entrepreneur, coach, speaker, or author. Are you ready to face this breakthrough challenge? Are you ready to showcase your expertise in your both your on-line and off-line community? This episode of My Biz Dream Team: Opportunity Wednesday Training Program explores why and how to showcase your professional expertise.
1. What is Your Professional Expertise?
Most people think that their professional expertise is what they do. For example, they categorize themselves as a lawyer, a writer, a coach, or a speaker. I say that your professional expertise is better understood, as how you approach your work.
So, what is your approach to work?
Do you try to do everything yourself? Are you perceived as a Jack-of-All-Trades who offers generic, one-size-fits-all solutions?
Or do you approach your work as a specialist? Are you perceived as an expert who has extensive experience in your field and offers customized advice with proven results?
You want to be the latter.
2. Benefits to Showcasing Your Professional Expertise
There are many benefits to showcasing your professional expertise. For example:
(a) Your credibility increases;
(b) Your revenue and name recognition increase;
(c) You build on years of experience.
Yes, it is much better to be known as a specialist.
Think of it this way. Michael Jordan was an undisputed genius in basketball. He approached basketball methodically, with focus, excellence, and determination. There is no doubt, if anyone had a basketball question they would be told to, “go ask Michael.” He was the go-to person of his time.
Could Michael Jordan answer questions about baseball, golf, or other sports? Possibly. But his passion was for basketball. Basketball is what brought him to life every day, and it is what possessed him to continue to play basketball professionally for 15 years. It earned him 6 NBA Championships, 5 Most Valuable Player Awards, and 10 scoring titles.
Are you the MVP in your niche? Do you bring focus, excellence, and determination to your work? Do you approach your work methodically?
Aim to be a specialist. Aim to showcase your professional expertise!
3. How to Showcase Your Professional Expertise
There are several ways to showcase your expertise in both your on-line and off-line community. The way that you approach these leadership opportunities will allow your prospective clients to understand how you are different and the strengths that you bring to your work. For example;
(a) Volunteer to lead a local charitable or non-profit effort
(b) Volunteer to speak on a topic of interest
(c) Volunteer to write an informative article
For more information on showcasing your professional expertise, see the following blog posts: How to be a Recognized Expert; Be Different: Increase Your Perceived Value; What’s Your Brand? Perception is Everything
Conclusion/Call to Action
Learning to showcase your professional expertise gives you tremendous credibility, impact, and status with your online and off-line community. When you focus on your approach to work, you allow potential clients to see how you are different. You become known as someone who can provide them customized services and proven results. So, be methodical, focused, and determined in your approach. You too can be an MVP!
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Download our free Report & Training Guide: The New Entrepreneur’s Guide to Building Your Authority Status. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
Pamela Montgomery
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!
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How to Quickly Overcome Your Fear of Public Speaking
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Quickly Overcome Your Fear of Public Speaking
How to Quickly Overcome Your Fear of Public Speaking
You can quickly overcome your fear of public speaking by following a few simple strategies. Do your knees start to knock and your throat start to close thinking about public speaking? Do you imagine forgetting everything you planned to say? You can rid yourself of the overwhelming anxiety in the pit of your stomach. These symptoms of the fear of public speaking can be overcome by following the advice on this episode of My Biz Dream Team: Opportunity Wednesday Training Series.
1. Being Nervous vs Being Afraid
I understand your fear of public speaking. My entire professional life as an attorney, seminar presenter, and spokesperson was all about public speaking.
As an entrepreneur, I am often asked to make remarks or speak about my business. Each time I stand up to speak, I am nervous. Being nervous is a good thing. It gives me the edge to do my best.
I do not want to be complacent about the opportunity to influence and persuade my audience. However, being nervous and being afraid are two different emotions.
2. The Solution
To help you overcome the fear of public speaking, I recommend that you what I did. Schedule yourself to speak in public on a regular basis. The more you speak, the less afraid you become. Like swimming, you just need to jump into the water! As you do more public speaking, you become a better public speaker and more confident in your abilities. You will quickly overcome your fear of public speaking after a few months of regular speaking. You realize that you will not forget your prepared remarks. You realize that the audience will not laugh at you. In fact, the audience will support and follow your lead if you provide them valuable information that helps them solve their problems.
3. Implementing the Solution
You can quickly overcome your fear of public speaking by making sure that you speak in public at least once a month. When six weeks passed without making a presentation, I felt rusty and more anxious when I returned to the stage. Make sure that does not happen to you. Make public speaking a habit. There is no better way to position yourself as an authority.
You can find opportunities to speak online or offline. I highly recommend that you start podcast. For example, you can interview guests or discuss issues of concern to your audience.
To receive more in-depth information about the power of podcasting and the power of public speaking see the following blog posts and podcasts.
How You Can Make Podcasting Absolutely Enjoyable
How to Quickly Identify Your Ideal Client
How to Attract New Clients Through Speaking and Writing
You may also want to pursue opportunities offline in your local community. Local business associations, libraries, and civic organizations are always looking for speakers. Prepare a speech or presentation on an interesting topic and then schedule yourself to speak. It has been my experience that the best way to quickly overcome the fear of public speaking is to start speaking in public on a regular basis.
Conclusion/Call to Action
Are you ready to quickly overcome the fear of public speaking? If so, schedule yourself to speak regularly. The more frequently you speak the more confident you will become. You will find that will quickly overcome the fear of public speaking when you begin to speak in public on a regular basis.
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, providing result-oriented solutions that help you achieve uncommon results in your business and in your life!
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How to Get Started Quickly with Email Marketing
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Get Started Quickly with Email Marketing
How to Get Started Quickly with Email Marketing
Imagine if you had the secret to developing real relationships with potential clients and customers without ever meeting them. Well you do! That secret is email marketing. In fact, it is not a secret at all. Research over the years has proven the email marketing is an essential component of marketing today. The ROI is phenomenal. Listen to this episode of My Biz Dream Team: Opportunity Wednesday Training Series as we share with you how to get started quickly with email marketing.
1. What is Email Marketing?
Email marketing is relationship building via email. This type of relationship marketing builds trust with your audience and potential clients as you help them solve their problems. You fulfill their needs and wants. You will find email marketing to personal, inexpensive, and valuable.
Some commentators have argued that email marketing is the most crucial component for marketing online. In my opinion, it is crucial if you want to experience real and lasting success in your online business.
2. Why Should You Conduct Email Marketing?
Research from the Direct Marketing Association says the return on investment (ROI) of email marketing can be as high as 4300 percent. With returns like that every business owner should be involved. Many marketers say that email marketing is their most effective marketing channel. Email marketing is very effective way to promote yourself and to conduct affiliate marketing.
3. How to Conduct Effective Email Marketing
It is no longer enough to just send generic information out to random subscribers. Today’s smart marketers build targeted lists of active subscribers who want to receive a specific message. Today you need to communicate with your list in an intimate and personal way, if you want to reach your online marketing goals.
If you want to be an effective email marketing, it is important to follow these 7 steps:
1) Plan ahead
2) Set subscriber expectations
3) Give them something of value
4) Make their sign-up simple
5) Value their privacy
6) Monitor your statistics
7) Let them know how to connect with you in multiple places
We discuss these 7 steps in detail during the podcast.
Conclusion/Call to Action
If you want to get started quickly with email marketing, be sure to follow the advice that I have set forth in this article and podcast. One final bit of advice is to only send content of value to your list. Yes, you will be promoting your services and products to them. But you will also inform, educate, and engage with your audience so that you can build strong and lasting relationships of value.
At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Podcasting Power Playbook to help you grow your visibility, credibility, and authority status. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.
Pamela Montgomery
I am Pamela Montgomery, attorney, author, online marketing strategist, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!
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Social Media “ABCs” for the New Entrepreneur
Social Media
Social Media “ABCs” for the New Entrepreneur
Standing out on social media is essential to getting known and building your brand. More “fans,” “followers,” and “likes” can translate into more customers for your business. As a new entrepreneur you want to know the rules of engagement for social media. Although the various platforms are different, just knowing the “ABCs” of social media will provide you with an advantage.
A. Automation
Avoid too much automation. Identify what should be done personally by you. Then you can automate the rest.
Remember that your potential clients want to get to know you. Don't be afraid to let people know your passion for your area of expertise. Spend some time interacting with them personally and authentically. Remember there are others competing in your specialty. But there is only one you. You can learn more about being authentic with your customers in this recent podcast: Be Authentic to Increase Your Authority Status
B. Branding
Your branding should be consistent across the various social media platforms.
Remember that your brand embodies the quality, character, and promises of your business. Your photo, logo, videos, audio, and written words project your image. It is important that you reflect a consistent image. The image must be professional and authentic. The consistency in branding helps build trust. You can read more about the importance of branding in this recent post: Branding: The “ABCs” of Branding.
C. Customer Care
Once you open social media accounts for your business, there may be times when you are asked to provide some customer care.
Remember that if you focus on putting customers first, you will be able to direct the customer to the appropriate place for support. Or you can handle the situation yourself in a way that reflects your commitment to your customers. When you do this in front of others, you have the potential to win over even more customers. You can find out more about the importance of focusing on customer care in this recent post: Branding: The “ABCs” of Branding.
Closing Thoughts
Standing out on social media is an important part of building your brand. You can leverage social media to help you build your authority. Using these “ABCs” in your business will help you meet your content marketing goals as you build your brand and your authority.
By following these “ABCs” of social media you are on your way to establishing a distinctive and sustainable brand. You can work with us to help develop your branding strategy in “The Strategic Pathway to Success Program.” Let us help you make your brand powerful and stand out in the crowd.
Leave a comment below on how you use social media to grow your business.
