Unlocking the Door to Personal Branding for Entrepreneurs

May 10th, 2018 Tags: Branding, Dexter Montgomery, Pamela Montgomery
Posted in Personal Branding, Podcasts

Podcast: Play in new window | Download

Subscribe: Google Podcasts | Email | RSS | More

Unlocking the Door to Personal Branding for Entrepreneurs

Unlocking the Door to Personal Branding for Entrepreneurs

Wouldn’t you love to learn the secrets to unlocking the door to personal branding for entrepreneurs? Branding seems shrouded in mystery and intrigue. You know that big companies have brands. You see them all the time in ads on television, social media, and magazines. But, what you may not realize is that your small company can be branded also. We will help you learn the secrets to unlocking the door to personal branding for entrepreneurs.

This episode of My Biz Dream Team: Opportunity Wednesday Training Series is the first part of a series on “Personal Branding for Entrepreneurs.”  In this episode we answer the follow questions for you:

• What is Branding?
• Why is branding important for your business?
• How to determine your brand?

1. What is branding?

You have probably heard that you should brand your business. But, maybe you are not sure about what that means.

Some people believe that a logo is all you need to brand a business. While a logo plays a role in your brand, it is not your brand. A logo is merely a visual representation of your brand. Just like a map is not the world, merely a visual representation of the world.

So, if your logo is not your brand. What is branding?

Branding has been defined as the process of creating a unique name, message and image in the consumer’s mind. The goal of branding is to differentiate yourself from others in the market. You want to use your brand to both attract and retain clients.

As you can tell, branding is not a simple task.

2. Why is branding important for your business?

Your brand is communicated through every single action your business takes. It is an essential element of your marketing success.

For more information on this topic see the following blog posts:

The ABC's of Branding

3 Secret Branding Tips for Successful Entrepreneurs

3. How to Determine your Brand

Ultimately your brand is a combination of what people think of when they envision your business and the message that you want to convey. Think about the benefits and advantages to using your goods and services. Then ask yourself the following the questions:

What do people say about my business?

What do I want people to say about my business?

Once you can honestly answer these questions, then you can begin to create a solid brand and change your image in the minds of your prospects and clients.

Conclusion/Call to Action

Listen in to this episode of My Biz Dream Team: Opportunity Wednesday Training Series as we help you learn the secrets to unlocking the door to personal branding for entrepreneurs.

At My Biz Dream Team, we show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Podcasting Power Playbook, to help you increase your visibility, credibility, and authority status.  Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

Pamela Montgomery

I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, providing you results-oriented strategies that help you achieve uncommon results in your business and in your life!

Also published on Medium.