3 Secret Branding Tips for Successful Entrepreneurs
November 14th, 2017 Tags: Branding, Dexter Montgomery, Pamela Montgomery
Posted in Personal Branding
3 Secret Branding Tips for Successful Entrepreneurs
3 Secret Branding Tips for Successful Entrepreneurs
Do you know the secret that successful entrepreneurs know? Clients do not buy a product. They buy you. Yes, that is right! They buy your personality, unique qualities, and experience. You are your brand!
At one time “branding” might have meant a corporate-looking logo and a slick catalog. However, today the real value of branding is not in appearing to be a big company. Rather the real value is in just being you. Your personality shines through in a variety of ways. This articles explores the 3 secret branding tips for successful entrepreneurs.
1. Your Authentic Voice
How you speak and write, act on camera, or in an audio interview has the power to instantly identify you. Therefore, be sure to showcase your authentic voice.
Potential clients can see this in action as they scroll through your Facebook or Twitter feed. It is easy to know who has posted an image or status update, just by recognizing the voice with which they generally speak.
Here is an even more important aspect of your “voice” though: it has the power to attract a specific audience. In recent years, a few high-profile coaches and product sellers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language.
Nastiness and foul language is not the only way to go, though. It is not my style. I have built my brand almost entirely on my ability to provide methodical and strategic advice to help my clients achieve the desired results in their business and in their life. My ability to connect with them on an emotional and intellectual level has proved magnetic.
Whatever your approach or style, if someone were to meet you in person, make sure that you speak or act exactly as you do on-line. Be authentic. Your brand will be stronger for it.
Branding is Essential
2. Your Story
How did you get to where you are today? Your backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience.
My husband and I realized early in our relationship not to rely on paychecks from a job. Within 6 months of getting married, he was laid off from his job. Since that time, more than 30 years later we have always had a side-hustle. I left my full-time job, to work on-line full-time after too many long-commutes, too many overnight trips, and too much office politics. Being an on-line marketing strategist allows me to spend more time with my family, volunteer in the community, and use my knowledge, skills, and abilities to help people looking for a way of the rat race create the means and opportunity to exercise their options. My legal training and experience allows be to take a stand for economic and social justice in a very concrete and meaningful way.
Your story does not have to be dramatic, and you certainly do not have to share more than you are comfortable with, but it does have to be yours. Be your true self, and you never have to worry about attracting the right audience. They will self-select. Your perfect client will find you.
3. Your Mission Statement
At its most basic, your mission statement defines who you are, what you do, and for whom. Potential customers should be able to read your mission statement and immediately know you are a good fit for them. Communicating your mission in a consistent and authentic way across all platforms is the key to long-term success, according to a recent article, “The Secret Ingredients to a Successful Branding Strategy” in Entrepreneur Magazine.
But a well-thought-out mission statement is so much more important than that. It is the point on the horizon that will keep you focused. Your mission statement is a key element in defining your brand. It is the litmus test to which every new idea or strategy must stand up. Your mission statement has everything to do with your unique story.
Conclusion/Call to Action
As an entrepreneur you need to focus on the 3 secret branding tips for successful entrepreneurs to grow and build your business. You want to focus on your authentic voice,your story, and your mission statement.
Your branding should demonstrate just how special and different you are.
For more discussion of this topic:
“What's Your Brand?–Perception is Everything” .
“Be Different: Increase Your Perceived Value”
Pamela Montgomery
I am Pamela Montgomery, attorney, author, entrepreneur, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!
Also published on Medium.
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