How to Start Showcasing Your Expertise with Public Speaking

September 29th, 2017 Tags: Dexter Montgomery, Pamela Montgomery, public speaking
Posted in Podcasts, Public Speaking

Podcast: Play in new window | Download

Subscribe: Google Podcasts | Email | RSS | More

Start Showcasing Your Expertise with Public Speaking

How to Start Showcasing Your Expertise with Public Speaking

This episode of My Biz Dream Team: Opportunity Wednesday Training Series focuses on how to start showcasing your expertise with public speaking. Nothing says you are an expert like standing in front of the room to address an audience.

I recommend that you showcase your expertise online and offline. You can make presentations to local business organizations and you can host your own webinars and podcast series. See, “How to Showcase Your Fabulous and Authentic Voice” for examples of places to share your expertise.

As you prepare to start showcasing your expertise with public speaking, you need to focus on the positive outcome of this type of branding and leadership. Be sure to begin with the right mindset.

1. Never be afraid to market yourself!

Remember that great leaders are great communicators! So, do not let fear get in the way of marketing yourself!
One of my favorite books: “Sales Dogs: You don’t have to be an attack dog to be successful,” by Blair Singer, makes this point. In this seminal book on sales and marketing, Singer offers several mindset boosters for success.
My favorite mindset boosters are:

(a) Face the challenge

You may feel fear and anxiety when facing the challenge of public speaking. However, according to Singer, rather than filling your head with images of failure, you should rely on memories of similar successful experiences from the past. These successful memories of the past offer you powerful assistance to boost your confidence now! Remember that your strength comes from past. Learn how to capture those past successes and use them in the future.

(b) Celebrate all Wins

To help you create positive memories of past successes, it is important that you celebrate all wins. This is probably the most difficult mindset shift for many adults. As we grow older we often lose the spontaneity and fun that we felt when we were younger. We need to respond to success when anything positive happens. Then we need to imbed that positive emotion in our mind, by congratulating ourselves for being the reason for the success. After all, you earned it. You worked for it. You are smart! Using this powerful technique will cause your energy to soar! This great energy will lead to your next success.

Dexter and Pamela Montgomery

(2) Share powerful stories

As you start showcasing your expertise through public speaking, remember to share stories that lend credibility to your brand. Your stories make you unique and will attract your ideal clients to you.

Remember that your personal brand is much more than your logo and the color on your website. Your life experiences, or your story, play into the development of your personal brand. Personal branding is about the image you put out into the world, how others see you. Stories of your past shape how others see you. Stories help the truth come alive!

(3) Identify your ideal client

Before you start showcasing your expertise with public speaking, identify your ideal client. These are the people your public speaking should attract. Begin to think about their attributes and create a detailed description, including their demographics, struggles, and what their daily life is like. What are they searching for? Show how you have the solution to their problem!

Conclusion/Call to Action

As you start showcasing your expertise with public speaking, remember:
(1) Never be afraid to market yourself
(2) Share powerful stories
(3) Identify your client

By preparing yourself with these powerful strategies you can begin confidently to start showcasing your expertise with public speaking.

At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Strategic Pathway to Success Program™. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today.

Pamela Montgomery

I am Pamela Montgomery, attorney, author, online marketing strategist, and speaker, providing result-oriented solutions to help you achieve uncommon results in your business and in your life!

Also published on Medium.